It’s hard to watch any video on YouTube these days that doesn’t have an advertisement of some sort attached to it. It could be for an upcoming movie, a website creation platform, or an insurance company. What is clear is…
Consumers moving away from traditional media channels toward new delivery systems has presented challenges for business to get their products in front of people. After decades of relying on commercials and print media, video marketing is a critical component of…
Whether it’s a thirty-second commercial during your favorite television show, an instructional video on how to change the headlights in your car, or a full-length film at your local theater, have you ever thought about what you’re watching and wondered…
So, you need something for your trade show booth, but you don’t know what it is. You’ve already done the fancy brochures that no one seemed to take, but you want people to come by for more than just a…
These are the Drones You're Looking For. Aerial and drone video production is now more accessible, and a great way to add production value and wider scope to your video. Until recently, this was only done for Hollywood elites or…
Brand. That term has become the only word to really matter in most businesses these days. A brand could be a person, company or product. Being a brand means that you’re not only thinking of yourself as a larger entity,…
For years now, brands from a wide range of industries have used the time-tested elements of story to communicate who they are. We know that a compelling story engages potential customers far more effectively than conventional sales or marketing pitches.…
Cooking with Sarah-Jane has been a long running video series for the registered dietitian as part of her new web blog and social media push. Her hope was to be able to write short scripts covering topics like cooking recipes…