When you aim to provide world-class customer service, what is your focus? Processes? Communication? Budget? Of course, all of those are critical elements to building a customer service experience that meets expectations. But if you want to exceed customer...

You've invested your resources into a high quality, compelling video. Now you want to make sure that it gets seen not only by the highest possible number of viewers but by the right audience as well. The challenge is knowing how and where to place your video...

As a leader for your organization, you want to maintain a consistent and robust presence before your audience. Consistency is the key but achieving it can be a challenge when faced with all of the other demands on the time of your staff. This often results in the...

In 1911, newspaper editor Tess Flanders wrote an article on the relationship between journalism and publicity. In the piece, she stated, "Use a picture. It's worth a thousand words." More than 100 years later, images and the stories they tell continue to inspire and...

When it comes to looking for a video production company, you want to choose someone who will understand and execute the vision you have for your project. To do that, you want a production company with a reputation for delivering a quality product that meets the needs...

Your organization has grown beyond your wildest expectations. You're at a stage where resources allow you to bring on both sales and marketing specialists. Now you're prepping for even more growth and really give your competition a run for their money. But there's a...

As a business owner, you are always worried about the sales pipeline. If there is too much in there, you worry you will win them all and then how will you do all of that work? 🙂 Maybe that is just my dream worry! The other side of it is more likely, you are worried...

Okay, so making millions on YouTube might be rare. But we have heard the stories of YouTubers earning significant amounts of money through the video-sharing website. There’s no arguing YouTube has become a major revenue stream for content creators. It’s...

One of the most common questions we get when working with our clients is, “Now that I have this awesome video, what should I do with it?”. There are easy answers such as, put it on the homepage of your website, post it to your youtube channel and use it on...

The last few weeks of the year are upon us and while some of you have long spent that marketing budget for the year, others are in need of finding a couple more projects. Here is a few ideas…

It’s hard to watch any video on YouTube these days that doesn’t have an advertisement of some sort attached to it. It could be for an upcoming movie, a website creation platform, or an insurance company. What is clear is video marketing is a legitimate and...

Consumers moving away from traditional media channels toward new delivery systems has presented challenges for business to get their products in front of people. After decades of relying on commercials and print media, video marketing is a critical...

How do you choose a video company to work with? What questions should you ask? How do you know if they are the right choice for you? Let us fill you in…

Whether it’s a thirty-second commercial during your favorite television show, an instructional video on how to change the headlights in your car, or a full-length film at your local theater, have you ever thought about what you’re watching and wondered how it came to...

These day implementing video it in to your marketing strategy is a must, but what videos are best? Here are 3 videos you can create for your marketing today!

So, you need something for your trade show booth, but you don’t know what it is. You’ve already done the fancy brochures that no one seemed to take, but you want people to come by for more than just a business card. It’s time for something new. Here are five things...

These are the Drones You're Looking For. Aerial and drone video production is now more accessible, and a great way to add production value and wider scope to your video. Until recently, this was only done for Hollywood elites or those who had big budgets. Aerial...

Brand. That term has become the only word to really matter in most businesses these days. A brand could be a person, company or product. Being a brand means that you’re not only thinking of yourself as a larger entity, but it means that you understand the overall...

For years now, brands from a wide range of industries have used the time-tested elements of story to communicate who they are. We know that a compelling story engages potential customers far more effectively than conventional sales or marketing pitches. Using video to...

Cooking with Sarah-Jane has been a long running video series for the registered dietitian as part of her new web blog and social media push.  Her hope was to be able to write short scripts covering topics like cooking recipes and diet recommendations, and...