Video is a powerful tool for engaging website visitors. It can be used to communicate your brand's story, explain your product or service, and engage customers in interactive content. In this blog post, we will discuss three types of videos that every website should...

The business world is constantly changing, and with the rise of new technologies, it's important for companies to keep up with the latest trends. One trend that is quickly gaining popularity is virtual events. Virtual events are gatherings that take place online,...

As a company offering video production in Nashville, we have plenty of opportunities to talk with business owners who are not so sure that sales and marking videos are worth investing in. We get it. If you've never done videos before, getting started can seem...

Marketing clichés are a dime a dozen. Take the phrase 'secret sauce'. Right now, it is the marketing flavor of the day, so to speak. Marketers cannot help themselves. They have to talk about brands within the framework of each one's secret sauce. We are going to run...

Have you ever wondered why some videos seem to go viral while most do not? It is something people in our industry discuss all the time. The question is so pervasive that you can Google it and find all sorts of sites offering step-by-step instructions for producing a...

Story as a means of conveying information is getting a lot of attention these days. But it isn't a recent discovery. Since the days when tribes recorded tales of their hunting expeditions on cave walls, storytelling has been an integral part of human communication....

When you aim to provide world-class customer service, what is your focus? Processes? Communication? Budget? Of course, all of those are critical elements to building a customer service experience that meets expectations. But if you want to exceed customer...

You've invested your resources into a high quality, compelling video. Now you want to make sure that it gets seen not only by the highest possible number of viewers but by the right audience as well. The challenge is knowing how and where to place your video...

As a leader for your organization, you want to maintain a consistent and robust presence before your audience. Consistency is the key but achieving it can be a challenge when faced with all of the other demands on the time of your staff. This often results in the...

In 1911, newspaper editor Tess Flanders wrote an article on the relationship between journalism and publicity. In the piece, she stated, "Use a picture. It's worth a thousand words." More than 100 years later, images and the stories they tell continue to inspire and...

When it comes to looking for a video production company, you want to choose someone who will understand and execute the vision you have for your project. To do that, you want a production company with a reputation for delivering a quality product that meets the needs...

Your organization has grown beyond your wildest expectations. You're at a stage where resources allow you to bring on both sales and marketing specialists. Now you're prepping for even more growth and really give your competition a run for their money. But there's a...

As a business owner, you are always worried about the sales pipeline. If there is too much in there, you worry you will win them all and then how will you do all of that work? 🙂 Maybe that is just my dream worry! The other side of it is more likely, you are worried...

Okay, so making millions on YouTube might be rare. But we have heard the stories of YouTubers earning significant amounts of money through the video-sharing website. There’s no arguing YouTube has become a major revenue stream for content creators. It’s...

One of the most common questions we get when working with our clients is, “Now that I have this awesome video, what should I do with it?”. There are easy answers such as, put it on the homepage of your website, post it to your youtube channel and use it on...

The last few weeks of the year are upon us and while some of you have long spent that marketing budget for the year, others are in need of finding a couple more projects. Here is a few ideas…

It’s hard to watch any video on YouTube these days that doesn’t have an advertisement of some sort attached to it. It could be for an upcoming movie, a website creation platform, or an insurance company. What is clear is video marketing is a legitimate and...

Consumers moving away from traditional media channels toward new delivery systems has presented challenges for business to get their products in front of people. After decades of relying on commercials and print media, video marketing is a critical...

How do you choose a video company to work with? What questions should you ask? How do you know if they are the right choice for you? Let us fill you in…