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As a company offering video production in Nashville, we have plenty of opportunities to talk with business owners who are not so sure that sales and marking videos are worth investing in. We get it. If you’ve never done videos before, getting started can seem daunting. It is easy to assume that producing professional quality videos isn’t something you’re capable of based on your current budget and experience level.

First, let us reassure you that professional video production doesn’t have to cost an arm in a leg. If you don’t have an in-house team capable of producing effective sales and marketing videos, you can hire the task out. Feel free to contact us to learn more about our services.

In the meantime, here are six statistics proving just how important sales and marketing videos are in the digital age:

1. 78% of Internet Users Watch Videos

Approximately 78% of all internet users watch videos at least once per week. That is impressive enough. But wait, it gets better. Some 54% watch videos every single day. That’s more than half of the internet-using population. Your customers are undoubtedly among them. As long as they are watching videos, they might just as well be watching yours.

2. 60% of Internet Users Prefer Videos Over TV

Back in the days of the dinosaur, before there was an internet, consumers watched an awful lot of television. TV watching is still a thing today, but 60% of internet users would rather watch videos than TV shows. Imagine that. It’s no wonder properties like YouTube, Rumble, and Vimeo do so well.

Unfortunately, there is a downside to all of this. So many organizations competing for the eyes and ears of America’s viewers face stiff competition. Not only do you have to make great videos to compete, but you also need to know how to get those videos in front of your customers. That is motivation enough to invest in professional video production.

3. 1 Billion Hours Are Watched Daily

YouTube claims that it serves up one billion hours of video content every day. Yes, you read that correctly – one billion hours. That obviously accounts for viewers all over the world. Nonetheless, that is an almost unfathomable amount of screen time for the collective internet community. It represents a lot of videos being streamed by a heck of a lot of people. You need to get in on it.

4. 72% of Consumers Appreciate Product Videos

Among the many types of sales and marketing videos is the product demo video. We know this type of video works because 72% of American consumers say they prefer to learn about new products through videos. The same goes for services. People would rather watch videos than read product descriptions or service brochures. Videos are easier to understand and, at times, even fun to watch.

5. 50% Actually Look for Videos

Speaking of all those consumers who prefer to learn about products and services through videos, approximately half of them go looking for videos before visiting a store or service provider. That means they are actively taking action to find and view videos before they shop.

6. Videos Boost Conversions by 80%

Finally, it has been estimated that videos published on landing pages boost conversion rates by some 80%. How else are you going to achieve that kind of conversion?

It is clear that internet users respond to videos. It is equally clear that they prefer videos over other sorts of media. That’s enough reason to invest in sales and marketing videos – whether produced in-house or by a video production company.