You’ve invested your resources into a high quality, compelling video. Now you want to make sure that it gets seen not only by the highest possible number of viewers but by the right audience as well. The challenge is knowing how and where to place your video strategically. With all of the videos floating around today, it’s hard to know what your best next steps should be.
Is it as simple as uploading your video to YouTube or embedding it on your Facebook page? Or is there more to it than that? The truth is everyone can have an effective strategy to distribute their video for maximum impact.
IF A TREE FALLS…
The old philosophical trope asks, “If a tree falls in a forest, and no one is around to hear it, does it make a sound?” You could also ask, “If a great video project gets made, and no one is around to see it, does it have any impact?” We want to make sure our clients think strategically about how they will place their video. To that end, here are a few things to consider.
FIND THE RIGHT CHANNEL(S) TO SHOWCASE
It’s a no-brainer to make sure you park your video on YouTube. As it is owned by Google, who has a close to 80% share of the search engine market, it makes sense that your video will live on the world’s number one video streaming platform. While any video marketing strategy should include YouTube, there are other great platforms like Vimeo and Metacafe, that can also be effective depending on your goals.
HAVE A WEBSITE?
Your organization’s website can be one of the best places to embed your video project. Today’s consumers spend the bulk of their shopping time long before they ever make direct contact with a business. Placing your video on your website will allow you to engage with potential clients and convert browsers to buyers.
OPTIMIZE, OPTIMIZE, OPTIMIZE
The majority of videos are viewed on a mobile device. Is your video optimized for a mobile platform? As you develop your project, keep this in mind, and consider experimenting with mobile-friendly formats. Also, be sure that the content of your video is compelling and keeps the viewer engaged.
IF YOU TELL THEM, THEY WILL WATCH
The major social media channels — Facebook, Twitter, Instagram, LinkedIn — boast several video promotion tools. Use them. Eight percent of people on the Internet are on Facebook. Why not take advantage by reaching out to potential clients and driving them to your video?
SEO. IT’S STILL A THING
Sure, there are different perspectives on just how effective search engine optimization (SEO) is today, but the fact remains that SEO still matters and it can help you promote your video. If you know what people are looking for and tailor your video headlines and critical phrases to that knowledge, the chances of your video being seen by the right audience increase exponentially.
GET IT OUT THERE
You have a great brand and a great video project. Don’t miss out on getting it seen by the highest number of people. Developing a simple process by going through the items above can go a long way to help you reach your marketing goals and make the resources you invested in your video project pay off.
When you’re ready to start your next video project, give us a call. From Sales and Marketing videos to Corporate Interview projects to Q & A videos, we are ready to put our experience and creative energy to work for you.
Call us today at 615-852-5869.
