One of the most common questions we get when working with our clients is, “Now that I have this awesome video, what should I do with it?”. There are easy answers such as, put it on the homepage of your website, post it to your youtube channel and use it on your social media platforms. These are all very effective places for video, but they don’t carry the excitement or versatility like these digital brochures. The possibilities are endless when it comes to how you can market yourself, and share your brand story, with a digital brochure.
Do you have a certain company or prospect that you would love to work with but they won’t respond to your emails or cold calls? Try sending them a digital brochure with your branding video that shows all you have to offer and what makes you different. Personalize that video by adding a message to the direct person you would like to work with. It makes it hard to ignore you now – and you have definitely set yourself apart from your competition (who are still hoping that 10th cold email will get a response).
Are you a business owner about to run a new promotion? Send some digital brochures out to companies that could take advantage of your promo and tell them that if they bring the brochure back, they’ll get a discount!
Another idea is to leave a few of these in the sitting area or reception desk of your business where people can view them to learn more about what services or programs you offer. It is always great to showcase the breadth of what you do. Sometimes your existing clients think you only do the one thing they pay you for so giving them a refresher can expand your relationship.
These brochures can be customized with whatever buttons you may need besides the play/pause, and volume up and down, such as fast forward and chapter select buttons. They also come with different memory capacities allowing you to add however many videos you’d like to them, and did we mention the battery life? We have seen one them last several weeks before needing to be recharged.
As we stated, the possibilities are endless when it comes to our digital brochures and these are just a few ways in which they can be effective. At the end of the day it still comes down to the fact that you need to be using video for your brand and business. It is by far the most engaging form of communication available. Think about this; viewers retain 95% of a message when watching it in video form as opposed to only 10% when they read it.