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How long should a marketing video be? Well, my answer may seem counterintuitive, but I’m going to tell you shorter is actually better. The reason for this is that basically people just don’t have the attention span anymore for a long, drawn-out video, and so you really want to get all of that information distilled into a very, very, impactful, short duration of time.

A lot of this can also depend on where your video’s going to be. If you’re on your website, chances are people are going to spend a little bit more time on your video because there’s less external distractions, really. If they’re at your website, there’s a good chance that they’re looking for what you have. But if you’re looking to put something on Facebook or some sort of a social media feed, there are dozens of other things competing with you at any given time, so you want to make sure that your impact is the greatest of them all.

You want to keep these things short, and you really want to pay attention to what we call that magic five seconds. That first five seconds of a video is going to get you 10 seconds, and then 10 seconds is going to get you 30 seconds. Then, if you got them after 30 seconds, you might hold them for the whole video, as long as you keep it short. Just remember, if you’re trying to market yourself, make sure that you’re going to keep your messaging simple, straight, and to the point.