My title


Return to Top Video Questions Gallery

Video Script

When you’re looking at how much you can spend on your video budget, you have to look at the return on investment. So, yes, it’s a buzz word, the ROI, but it really is true. Whether you’ve got a dollar product or a thousand dollar product, you need to figure out how many of those products a video needs to sell for you in order for it to pay for itself.

So, let’s say the video cost you $10,000. If you’re selling a thousand dollar product, then that video needs to be responsible for at least 10 of those sales. When you start looking at that, it’s a little bit more of a formula. It’s a little bit more of a number, and you can figure out how profitable that video and that investment can be for your company.

I always like to tell people that a video is one thing you can put on your website and it’s that salesperson that’s working for you 24/7. When somebody’s looking for your product at 1 a.m., the video’s going to pop up and tell them all the features and how it’s going to solve their problem and all of the wonderful things and potentially get a sale for you, and that’s more than you can ask out of pretty much anybody that can pick up the phone or do the email on a regular basis. So, having that 24/7 salesperson really does make a big difference on your business.

To talk about your next project, give me a call.