Picture this scenario.
Word comes down that there’s a new procedure for end-of-month reporting and ALL employees need to be trained. You quickly scramble to find the best way to do this. You think of a webinar, but those are pretty expensive and coordinating the best time that fits everybody’s schedule is no easy task. Wait! What about an email blast to the entire company? It’s easy, cheap, but then again how many people would really read it? Even if they did, would the training stick? There’s a better way to train employees on a big or small scale. Employee training video production is an easy, effective, and engaging way to demonstrate new procedures, soft skills, and can also be used for onboarding employees.
If you are questioning if video is right for you or your company, consider that YouTube states that every day we watch over 1 billion hours of YouTube content a day. An employee training video production is what you need to get the word out, because we live in a world where information is consumed by video.
We already use video as a training tool in our day-to-day lives.
If the brake pads on your car need to be replaced, chances are there is a YouTube video that show you how to replace them. Your garbage disposal isn’t disposing like it should, there are YouTube videos to help you fix it. Sprinklers going off at random times throughout the day and you can’t figure out the control panel, there is a YouTube video for that. There are a wide variety of things we can learn by watching video.
The same goes for the workplace.
Microsoft found when it used video for training purposes it cut its training budget from $320 per employee to $17. Employee training videos don’t have to be bland and boring. With the right editing tools and a simple camera (your cell phone), you could make a training video in no time. However, this is a craft that can take some time to develop, and chances are your company has not allotted “learn how to make video” time into your already hectic schedule.
From conceptualization (fancy word for “idea”) to scripting to filming and editing, we can do it all for you. You don’t have to go at this alone. An employee training video production is one of the most cost-effective way to do training. It can be watched as many times as needed.
There are two distinct types of employee training videos.
One of them is the “explainer” video which explains something of importance to the viewer. These can be anything from showcasing how your product works to capturing a “how-to” recording from within software. These videos usually do not have actors in them and are narrated or captioned. These videos tend to be shorter and more focused.
The other type is your basic employee training video. This can have an actor, narration, or even an on-camera interview with stakeholders. For
example, we started out saying how a month-end reporting process was changing, you could interview the person who helped implement this change to explain why the change happened and a few tips on how to make the process go more smoothly. Another employee training video option is one where you show your company’s culture. Is your culture more laid-back, or more professional? With a video you can showcase it in a way that people will experience it, and not just read about in their onboarding material.
Better yet, you can combine the two types of training videos and show a process, while adding a human element. As humans, we respond better to other humans. When someone appears on camera it makes the experience more personal to the viewer. It’s like the old adage, “I can finally put a face with the name.” Depending on the scripting, you can also add in elements of the company culture by making it a funny video or one with a more serious tone. It is all up to you to envision it, and us to capture and display that vision for you.
Training an employee means changing a behavior.
Think of a movie that forced you to consider something in a different light, or a documentary that made you change your habits, or that YouTube video that taught you how to replace your brake pads. It did what film/video training was supposed to do and changed your behavior through the power of visual media.
That is what an employee training video production can do. When was the last time an email or a webinar affected you the way a film or video did? Reach out and see how we can help you get your message and training across in a better way.