How do we determine if a video is a success or not? Well actually, that really relies on you. Before we start any video production, we talk to our clients’ sales or marketing teams and determine what the goal is for the video. Are you looking for more email subscribers? Are you trying to sell a product? Really whatever you’re trying to do is how we craft the entire video production. And then, when we get to the end of the video production, we connect back with you, and we find out. Did you get more email subscribers? Did you sell more product? And that’s how we determine if the video was a success or not.