It might be time for you to have WeMakeVideos come in and help you with your corporate video content strategy consulting. Yes, that’a a real thing.
Your company needs video, you know this to be true. But what kind of corporate videos do you need and what is the best way to approach this process?
This is a call we get EVERY DAY so you are not alone. The world is changing. It is safe to say that no one is interested in reading much anymore. They want to SEE things… now.
What does this mean for your corporate content strategy? Your blog? Your social media channels? It’s important to start incorporating video in to these channels – this is easy. However, you would like to see value come out of these corporate video production dollars. This isn’t quite as easy. If a good video content strategy was as simple as throwing a couple of iPhone videos up on YouTube, we’d all be millionaires.
It is time for you to bring in the experts (that’s us). You need to add a 3rd party team to your marketing/advertising/branding/PR department (yes, we can work with ALL of them [insert buzzword: streamline!]) that can help you navigate the online video jungle. Yep, this sounds expensive and it can be. However, if you are going to be throwing money or trickling money out in any type of web videos, social media/ vlogs, tutorials or customer service videos, newsletter spots… you want to be able to back it up with a well-planned video content strategy so you can say, “We brought in the experts and then we tried, we tested, we learned, we fixed, we conquered.”
It is common in our industry to have a company hire a video production team to make a few videos and then when the videos each get 75 views, they move on to another production team. I get calls daily with companies looking to change production companies because of a “failed campaign”. The assumption is that it has to be the video team’s fault that the videos weren’t a viral sensation. I proudly brag that companies that come to us, stay with us. What’s different? I’m going to make you justify WHY you are making the video. I’m going to make you tell me WHO your video is for, WHAT you want the audience to do after they watch, and then we’ll deal with HOW, WHEN and WHERE applies to your video’s message.
If you clicked on this post to get free advice – that was it.
Corporate Video Content Strategy 101:
Your video needs to have a WHO, WHAT, WHEN, WHERE, WHY and HOW.
Now, if you are looking to take this info to the next level and spend your time planning your video content strategy instead of shopping for video production companies, give us a call 615-852-5869 and ask for Amy.
Oh, I almost forgot another key word: Budget. We have helped people and companies with their video content strategy from a $300 planning meeting to a 2 year contract with retainers and campaigns, etc. so there isn’t a set price. Just like our videos, we will customize your video content strategy and the video production packages to fit your needs.
Give us a call and let’s discuss how we can make your next video campaign rock!