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Script Writers  Communicate Your Ideas Effectively

We understand you don’t make videos for a living.  Good news, WE DO! We have a crack team of script writers that work with you to get your idea across.  Whether you want to sell a product or promote your business we have the chops to say it well and get people to take action.

Our Script writers work with you to communicate your idea clearly and accurately. Say it well and conversions and customers will follow.  Script matter.

Aaccording to Hubspot Marketing (we think the best in the business) you should consider these steps when creating a video script.

Focus on your goals, topic, and takeaways when developing your brief.

A brief doesn’t have to be fancy, nor does it have to follow a specific formula, but there are several key questions every questionnaire should include to craft an effective video script.

  • What’s the goal of this video? Why are we making the video in the first place?
  • Who are we making this video for?
  • What’s our narrow video topic? (The more specific, the better. For example, if you’re in the house painting business, you might choose a topic like “buying the right paint brush”).
  • What are the takeaways of the video? What should viewers learn from watching it?
  • What’s our call-to-action? What do we want viewers to do after they’ve finished watching the video?

You can easily create a brief in Microsoft Word or a Google Doc to serve as a living, breathing template that you revise over time.Different video projects may require your team to think through different things before you get scripting and shooting, so you may find that you add or subtract certain questions to your brief as you become more experienced with video creation.

Write in plain, conversational English.

Writing a script is not the same as writing a college paper or marketing research report. You want to write the script how you want the video subject to speak. On camera, saying, “I’m gonna create a video after reading this blog post” will read much better than “I am going to create a video after reading this blog post.”

A script doesn’t just include dialogue. If your video will require multiple shots, characters, or scenes, include these details. Be sure to include any necessary information about the set or stage actions, such as a wardrobe change.  Basically, you want the script to be thorough enough that you could hand it off to someone else to shoot.

Differentiate the main narrative from B-Roll, text overlays, and voiceover using different formatting or callouts.

If your video will transition from a the subject speaking the primary narrative to a close up shot of your product with a text overlay, you’ll want to call that out in your script so anyone who reads it knows what’s supposed to be read on screen versus incorporated in the editing process.

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