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The decision to incorporate video as part of your organization’s marketing strategy can be the best choice you’ll make. As with all marketing collateral, you want a video that not only communicates your story clearly but does so with professionalism and high quality. You need a video production service of the highest caliber. The challenge is knowing what to look for so that you can make an informed and confident decision.

There are usually several great production companies to choose from, and you want to be sure your investment will achieve your goals. Here are a few questions you can ask to help you narrow the field down and choose the right fit for your brand, and your project.

What types of projects have you produced?

Various production houses will work in different fields. Some may produce very specific types of videos, maybe even for one type of industry. Others may produce a wide variety of projects both in length and for different types of organizations. One of the best ways to get a feel for the quality and type of work produced is to ask to look at a demo reel. As you have the opportunity to review past work, you’ll also want to ask what they’re currently working on.

How do you approach the projects you work on?

Video production is more than just setting up a camera and a couple of lights and yelling “Action!” There is as much critical work taking place long before the cameras start rolling than after the last scene is shot. Ask for a rundown of the process. This is also a good time to ask how involved their clients are, from inception to completion.

Do you understand our organization’s culture well enough to produce a video about it?

It’s important that your video producer understand your industry, your culture, and clientele. You want them to reflect your brand in a way that is consistent with who you are. An experienced production house will incorporate this as part of their pre-production process.

How much input will I have?

Some organizations want to be involved in a video production at each step of the process. Others may only want a meeting at the beginning of the process and not want to see it again until it’s completed. Whatever your expectations are, be sure to communicate those upfront so you can be on the same page.

What if I want changes after the video is complete?

It’s not unusual to think of things you want to include in your video after the project is complete. Ask the production company how they handle such revision requests and what additional costs there are to make changes.

For over fifteen years, the team at WMV Productions treats each project according to its unique qualities. We work with each of our clients to gain an understanding of their needs and answer any questions they may have. Throughout every stage of production, we maintain open channels of communication and work to exceed your expectations, providing each of our clients with only best video to meet their needs.

To learn more about how we can serve you, reach out to us at 615.852.5869 or [email protected].

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