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Have you ever considered how much video content has penetrated almost every platform in which people gather information?  No Seriously, take a second and think about it.  Everything from news to social media is covered in video links, video players, or suggested videos for you to watch.  At one point, the primary source for people to get information was a local newspaper.  Today it’s all about blogs, almost all of which have videos lasting longer than it takes to read what little text is there.  Social Media feeds like Facebook have become swamped with video content, vastly outnumbering the actual written word posts.  Even images themselves are being edged out with the advent of animated gifs and WebM’s which imitate video.  It feels like so much of the world today is driven by video.  So ask yourself… why is this?

Well there are plenty of studies offering logical arguments backed by science and numbers and fancy people pointing to fancy charts.  But the truth for me is pretty simple: videos are more interesting.  Now you may be thinking “Oh of course the man working for a video company praises all this video content.”  While that’s absolutely a fair assumption, I would like to point out a few reasons why I personally think all of this video content is worth more than you may realize at the surface level.

First, video content is not intimidating.  I know this sounds silly, but some people do not like spending long periods of time reading.  That’s why successful blogs utilize less text, and more videos.  Some people read slowly, which means the likelihood they’ll read the entirety of a long post is reduced.  This undermines the time spent writing and wastes the potential traffic a video could bring.

Second, video content is a known quantity.  When the editing is finished, you know exactly how long it will take for a person to get through it all.  This goes back to how text can be a longer task for slow readers.  By putting what you want into a video, you can quickly and efficiently distribute information, with the added benefits that using a visual medium entail, such as… my next point.

Third, video content is visual.  This means demonstrations, visual aids, and that crucial first impression are readily part of the content.  Instead of text pointing to an inserted image or link, video incorporates it directly to the viewer.  The other added benefit is that by having a person speaking to the audience, you can draw inflection from their voice.  After all, how many times have you wondered what someone meant by a phrase just by words alone.  That concept was expertly demonstrated in The Martian.

People in this generation draw more empathy from the spoken word than they do the written.  Video content allows you to be informative in a way that will reach out and set the mood more than words ever could.  Because video content allows for emotion to play a front seat roll in how people take in the information, you can effectively help influence the emotional response of the audience far more than you ever could with a few paragraphs of text.  I have mused on occasion that text is losing its power in this generation.  I read a line in a book, and my mind will wander, while my eyes keep moving, as if the white space of the page become a medium for my mind to wander into… or maybe I just have a short attention span sometimes.

The point is that video content is shapeable in ways text will never be.  And while I appreciate the irony of my writing an article discussing why video is better than text, the reasoning is simple.  Videos take time, teamwork, and planning to get off the ground.  Good videos even longer.  This can be one of the great barriers for many people and indeed businesses, which prevents them from being able to get started on the process.  I work at a video production company, and I still don’t have the adequate time to devote to producing a video on the subject.

This is why we’re here.  And if you’re still here, then perhaps you too feel that a video is right for you and your business.  We work with everyone to ensure that the video content we produce will help you expand your market reach efficiently and creatively.  If you want to find out more, feel free to give us a call at (615)-852-5869.  Allow us to help push you to seeing just how amazing videos can be for you.  That’s why you should never just be content… with your video content.

Until next time!

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