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So, after weeks or months of planning, filming and editing, you finally have your brand new video for your business. It’s beautiful, shiny and something that you are excited to show off. While you may have one specific purpose in mind for the video, what else exactly are you supposed to do with it? Do you keep it for internal purposes or share it with the masses–and how do you do that? Here are three ways to get the most out of your video.

Put it on YouTube.

According to Hubspot, YouTube reaches more 18+-year-olds during prime-time viewing hours than any cable TV network. With a rise in viewership on YouTube, there is an increase in opportunities for new and existing clients to be exposed to any and all videos that you have. YouTube can be a great singular place to host your videos, create playlists and curate a message that you feel proud to share. Allowing people to see the range of work that your company and brand excels at will only create an authority that will last far beyond the life of the content.

YouTube Logo
post of different social icons

Share on social media.

According to Hubspot, YouTube reaches more 18+-year-olds during prime-time viewing hours than any cable TV network. With a rise in viewership on YouTube, there is an increase in opportunities for new and existing clients to be exposed to any and all videos that you have. YouTube can be a great singular place to host your videos, create playlists and curate a message that you feel proud to share. Allowing people to see the range of work that your company and brand excels at will only create an authority that will last far beyond the life of the content.

Add it to your website.

Most often, companies and brands are so busy distributing their content on YouTube or social media, but completely neglect adding work to their own website. Videos are most heavily distributed through websites and social media as reported by Hubspot. They are also an easy portfolio builder to explain to existing and potential clients who you are, why you’re the expert in your field and why you should work together. Websites can be expensive and time-consuming efforts. So, instead of updating your site with wordy “About” sections or a bulleted list of work, throw a few videos throughout your site to break up the content. This also makes it easier to update your website regularly as you swap out old videos for new ones.

video player with text inside

Did you know that posting video to your website can improve your search engine rankings?  Find out more in this video clip from WMV Productions TOP VIDEO QUESTIONS AND ANSWERS library.

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